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Client Relationships: How to Win

You Just Made The Sale. Now What Do You Do?

Sales training provides you with the necessary steps to landing the sale. Congratulations! You followed those steps to a tee and you closed the deal, but now what?

Post-Sale Client Relationships

Maintaining client relationships post-sale is arguably as important if not even more important than landing the sale itself.

Think of sales as if it were fishing. At this stage, you’ve got the fish on the hook, but the fish is flopping and could come loose at any moment. Just like the fish, you’ve landed your client, but there’s no guarantee that they won’t choose to leave and go elsewhere.

Shouldn’t I Focus More On New Clients Than My Existing Ones?

The customer experience as a whole is what ultimately leads customers to refer business your way. Those referrals remain more important than any other type of lead generation.

According to a recent 2016 Nielsen study, “82% of Americans say they seek recommendations from friends and family when considering a purchase.”

According to Nielsen “Referrals don’t just help us make decisions. Often times, they’re the primary driver of them.”

Now, I want you to really think about that statistic for a minute and ask yourself again, if you think you should truly focus your attention away from your current clients in order to make new clients your top priority.

 

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